Heliotrope

he·li·ot·ro·pism
noun
The tendency of plants to turn toward the sun, or animals to move toward the light. A heliotrope is something that exhibits this tendency. From the Greek, helios - sun, and tropos – to turn.

HOWARD COALE is president, lead strategist, and design director at Heliotrope.

2011 to 2019
Howard was a Group Creative Director at Publicis Sapient, as well as North American Practice Lead for Data Visualization at Sapient Global Markets. He focused on user experience strategy and design, design thinking, service design and data visualization, while leading major engagements for Goldman Sachs, Credit Suisse, JPMorgan Chase, Pfizer, Macquarie, Microsoft, Merck, Fannie Mae, Barclays, the Museum of Modern Art, the Hermitage Museum, and others.

2005 to 2011
Founder, lead designer, and president of Tacitus, a company focused on the design and development of immersive 3D genomic visualization software. The software, called BioSprockets, employed the Unreal Engine game platform, Blender 3D design software, and multiple global collaboration tools for application in global cancer research collaboration. It has been best described as “XBox for scientists”. With a team of game developers, 3D designers and postdocs in biology, as well as prominent scientists in genetic and medical research from across the U.S., Tacitus developed a completely new approach to analyzing the complex relationship between genes and proteins. As a result of his work with Tacitus, Howard served on two panels for the National Institutes of Health (NIH) guiding grants for data visualization as applied to cancer research. .